your design partner in untangling complexity and accelerating innovation
throughline is a senior-level product and service design consultancy built for speed. We step into complex consumer journeys and B2B ecosystems to neutralize friction, align your teams, and craft high-impact experiences that create market momentum.
we serve
organizational complexity is holding back growth
In enterprise ecosystems, the greatest barrier to impact isn't capability—it's alignment. We partner with corporate leadership and management consultancies to untangle highly complex, multi-stakeholder journeys, synthesize fragmented B2B ecosystems, create unified strategic blueprints, and use AI to efficiently design product and service solutions that activate customers and collegues.
let's get to work
customer research & service blueprinting
Get to the what and why of customer pain points. Map interconnected journeys/workflows to uncover revenue opportunities and operational efficiencies.
cross-functional alignment & prioritization workshops
Run AI-enhanced, high-impact product and service design workshops to bridge silos, align leadership on strategic direction, and co-create solutions that can be tested immediately.
visionary prototyping for stakeholder buy-in
Translate abstract enterprise strategies into tangible, testable, high-fidelity future-state prototypes that secure internal buy-in and clear the path to execution.
past projects include
Onboarding, rewards & loyalty, and new product design and digital transformation
Global music app with Spotify and Facebook
Global ecommerce website
you're scaling, addressing brand experience friction, and optimizing journeys
You've found market fit, but scaling has introduced friction between your brand promise and your actual customer experience. Progress is stalling under the weight of feature creep, design debt, AI misadventures, and/or a lack of dedicated senior customer experience (CX) design leadership to help teams prioritize and find momentum. We step in to untangle these knots, optimizing your high-value touchpoints, and establish the strategic frameworks your teams need to align, connect, and scale.
let's get to work
brand identity and experience alignment
Facilitate workshops to codify your core identity, creating a foundational blueprint that aligns teams and provides a rigorous benchmark for CX and marketing efforts.
standardizing CX design & operations
Establish consistent design processes and a UX framework, enabling your team to maintain high-quality brand experiences without sacrificing speed as you scale.
continuous discovery & feature validation
Implement rapid testing loops that allow your product teams to validate new ideas and de-risk feature development, without distracting from current sprint cycles.
past projects include
Brand sprint workshops and brand identity development
Brand sprint facilitation and brand positioning strategy
Strategic communications and design for mental health care provider
you're creating a new product, service, or venture
The biggest risk isn't building it wrong, it's building the wrong thing. We help you de-risk your investment through rapid prototyping and testing, lean UX, and evidence-based design. We get concepts out of your head, validated by real users, and primed for market entry.
let's get to work
experience vision & value prop definition
Communicate your core value proposition, experience principles, and foundational brand identity so you can make your pitch with confidence and clarity.
lean prototyping & validation
Map assumptions, build rapid prototypes combining the best of AI and human design knowledge, and test your messaging and value proposition to find market resonance before you over-invest in code.
minimum viable experience (MVE)
Blueprint the initial customer and employee journeys, establishing a lean, cross-platform UX foundation built to iterate.
past projects include
New cancer assessment product launched into radiology clinics
E-learning platform and broker/dealer sales platform
Brand identity and website for speaker coaching business